mercredi 4 juillet 2012

Microsoft devalue "aQuantive" by $ 6.2 billion

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??????????There were expectations that Microsoft profit of 5.25 billion dollars

Microsoft has reduced the value of electronic advertising company "aQuantive", purchased five years ago, in the amount of $ 6.2 billion.

Microsoft bought aQuantive Inc. for $ 6.3 billion in cash as part of its rival "Google" to increase revenue from ads linked to searches on the Internet.

And not to reduce the value of the company's significant impact on Microsoft's shares during the trading day Monday.

Like Microsoft's acquisition of aQuantive "" 2007 the largest takeover by a company, even bought the "Scape" last year compared to $ 8.6 billion.

A statement from Microsoft "has not brought the acquisition of growth rates expected degree."

Analysts believe that the devaluation "aQuantive" comes as no surprise to investors.

Likely to reduce fourth quarter profits of the company very much.

And there were expectations on Wall Street that Microsoft net profits of about $ 5.25 billion on 19 July.

Microsoft pointed out that profit growth forecast in its electronic services — which include search engine "bing" and "MSN Internet portal" – will be less than previous estimates.


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